off-white x merc touch

nike

Designers Virgil Abloh, founder of OFF-WHITE, and Kim Jones, artistic director of Dior Homme, partnered with Nike to approach the beautiful game from two distinct perspectives.

For Abloh, football is an opportunity to blend memories of his youth; playing hip-hop tracks on the way to high school soccer matches. his interests in mixing lifestyle and sport branding are clear in his big, bold, and nuanced visual cues. his collection is predicated on the visceral.